Etymon Projects is pioneering a ‘signature style’ of premium hospitality, luxury accommodation, services, and retail concepts.
Led by CEO Lisa Hobbs, the management team is a formidable powerhouse of hospitality, lifestyle, retail, and development experience. Its vision is ambitious – to open at least 20 unique and enduringly sophisticated hospitality venues and retail concepts over the next five years – and it has the credentials to back it up.
“Whether it’s a restaurant or a retail concept, our vision for Etymon Projects centres on a ‘signature style’. We want to be dynamic, iconic and uniquely ourselves but more importantly, we want to provide a high level of service from a humanistic perspective, humbleness and generosity of spirit. We want to bring those basic hospitality concepts to life,” explains Hobbs.
“We want to create premium, world class hospitality lifestyle and leisure concepts that are carefully curated, well executed and deliver consistent experiences which ultimately enrich the way we live. All who experience one of our venues or services should have a feeling of being connected. Connected to heritage, artisanship, ingenuity, and modern culture.”
It’s an ethos shared by parent company, Aqualand Australia for whom Etymon curates concepts for in selected residential developments. The pipeline stretches much further afield though, with several stand-alone projects already in the planning stages.
Etymon’s Loulou Bistro, Boulangerie and Traiteur in Lavender Bay features three beautiful hospitality offerings that have quickly become a neighbourhood go-to for fresh bread and bakery items, charcuterie, rotisserie and ready-to-go meals, through to all-day dining in the Bistro.
Located within the award-winning BLUE at Lavender Bay residential tower, Loulou creates a beacon for visitors and a playground for residents: “We want our venues to be a social anchor for the local community, a neighbourhood destination to gather and enjoy the finer delights,” says Hobbs.
The high standard of service that Etymon Projects prides itself on in its venues, is extended to service offering, Etymon Concierge. Accessible by all residents, Etymon Concierge exists to enrich the lives of those they serve. From catering to the practicalities of modern life by looking after deliveries, managing visitors, or even making hard-to-get reservations and bookings, a personalised and polished service is central to the beauty, convenience and vibrancy of life at any residential apartment.
In October 2022, Etymon will open a multi-destination venue located on the ground and basement floors of the 1930s art deco gothic skyscraper at 66 King Street, Sydney. The Charles Grand Brasserie & Bar, an elegant European-style grand brasserie and bar à vin will open on the ground floor level, while downstairs you can discover Tiva, a glamorous late-night, entertainment-led basement lounge with a focus on bottle service and an extensive champagne list.
In September 2023 an all-day dining contemporary steak and seafood grill, cocktail and lounge bar with private dining room potential and multiple outdoor terraces is planned at 1 Denison Street, North Sydney. Then in 2024, a multi-destination dining and drinking precinct is scheduled for up the road in North Sydney. It includes a providore; artisan bakery, café and wine bar; LA-inspired all-day diner; and a contemporary Japanese eatery. Like Loulou, these venues will also be located in a luxury residential development, AURA by Aqualand at 168 Walker Street, North Sydney.
For news of the latest Etymon concepts follow us on Instagram @etymon.sydney and LinkedIn @Etymon Projects.
